Where business experts work with publishers to create expert books
An excellent way to start writing and publishing your knowledge and expertise to your audience.Create a simple, powerful book that has a great impact on your readers. A handshake that starts the conversation.This is a relatively quick-win project that can be leveraged for marketing impact. Your Rapport Book demonstrates why you can be trusted in ways your competition cannot. Trust that leads to business.
Does not present the standard, expected solutions or even the standard, expected problems. It challenges the sacred taboos of the field, exposes the snake-oil salesfolk's doomed-to-failure approaches and presents a radical vision of the field and the world that fries readers' brains in a powerful and helpful way.It presents a distinctive paradigm that allows the reader to experience the world and your field in a flexible and valuable way creates enormous value and trust and truly demonstrates your desire for their success.
Leaders do something different from the bland mass of experts in a field.When you have the same approach, the same sales pitch and offering on your website as everyone else, you drown in an ocean of marketing noise. Develop your own, unique and branded paradigm. Creating your own IP and claiming the space allows you to stand out, for the right reasons. Books, online training and a wealth of other products present you boldly to the world.
Most business owners who write a book fall into the trap of dumping masses of information on their readers. This doesn't demonstrate your expertise, it simply overwhelms the reader.If you want to create something unique to you and powerful for your readers, then list-making and bullet-points won't do. Creating a book is a creative activity—you are not writing a proposal or a report.This preparation and planning period lays a solid foundation for a book that is reader-focused and which truly demonstrates your insight, tools and results.
Most business owners are not professional writers. Even if you are a regular blogger you'll find that writing a quality book requires many new skills.If you are an expert in your field but your writing is dull or error-strewn, then your readers will decide you are not an expert after all. Many business books actually damage the credibility of the writer… make sure you build your brand.Our coaching and mentoring programme ensures that your writing skills are developed so that your readers can be captivated, compelled and converted to advocates for you and your business.
Most business owners don't really think about how readers experience a book. Readers spot poor design and layout. This compromises the book.Throughout your project there will be frequent discussion of the overall vision for the book. Design, layout and typography are vital elements that enhance the text and allow the reader to engage with it effectively.It is rare for us to publish a straightforward, plain, black-and-white, text-based book. Every book should be both a feast for the eyes and a delight to hold (the physical versions at least!) - when the design sets the scene the mind Is open to your message…
STOP! Before you start to write your business book, here’s what you need to know… … If you want to […]
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