The Kara Sutra #4—The Narrative Position

The Kara Sutra #4—The Narrative Position

Invite your reader in by opening the door, rather than demanding they enter! Things to avoid when writing your business book—Part Four The narrative position is such a simple factor in your authoring, yet so many new and self-published authors fail to realise how important it is. The position involves that of the reader and […]

A portfolio of businesses or a portfolio business?

A portfolio of businesses or a portfolio business?

There is enormous upheaval ahead. All of us are at risk. There are also exciting possibilities for those who can ride the wave of change carefully. Automation, ageing and the changing shape of globalisation and de-globalisation will lead to significant shifts in the coming years. At a recent event, I was intrigued by a conversation […]

The Kara Sutra #3—The Textuality Paradox

The Kara Sutra #3—The Textuality Paradox

Beware of paradoxical contentment! Things to avoid when writing your business book—Part Three One of the more subtle, yet most commonplace of rookie author errors is the creation of internal paradoxes within a narrative. This is not necessarily the story-based paradox that is frequently involved in time-travel fiction, but a paradox of logic. For instance, […]

Are your readers in Waterstones?

Are your readers in Waterstones?

Next time you are outside a bookshop take a wander in. Enjoy the atmosphere, soak up that wonderful, new book aroma and then mosey over to the business section. Look at the size of the bookshop, then look at the size of the business section, then look at the shelf space dedicated to your particular […]