STOP! Before you start to write your business book, here’s what you need to know… … If you want to maximise the results for your readers, yourself and your business A publisher’s perspective – Richard Hagen of mPowr Publishing and Immersive Publishing Most business experts who settle down to write a book make fundamental errors […]
In February 2018, Richard (MD of Immersive Publishing and mPowr Publishing) was interviewed by international speaker, Alan Stevens (the Media Coach), for his weekly podcast. They explore the basics required for business books – how to make sure business experts come across as experts when they write. Enjoy! You can find out lots more […]
Have you bumped into the phrase thought leader recently? In the last few years this phrase, initially used to describe someone who was a stand-out authority and in-demand leader in a field, has appeared throughout entrepreneurial events and material. As often happens this has become vastly overused and its meaning diluted. To the point where […]
There is enormous upheaval ahead. All of us are at risk. There are also exciting possibilities for those who can ride the wave of change carefully. Automation, ageing and the changing shape of globalisation and de-globalisation will lead to significant shifts in the coming years. At a recent event, I was intrigued by a conversation […]
Next time you are outside a bookshop take a wander in. Enjoy the atmosphere, soak up that wonderful, new book aroma and then mosey over to the business section. Look at the size of the bookshop, then look at the size of the business section, then look at the shelf space dedicated to your particular […]
“You can’t sell a paperback book for £50!” Our business has broken the rules of traditional publishing since we started back in 2009. The pre-internet model relied on tying up your capital in pallets of books sitting in warehouses. The pre-internet model priced paperback books low and created hardbacks at a premium, with the hardbacks […]
If you settled down to read The Lord of the Rings hoping to find out about space flights to Mars and the colonisation of distant planets you would be very disappointed. Likewise, if you cuddled up with Steven Covey’s The Seven Habits of Highly Effective People looking for a series of quick-win, instant-fix tools you […]
If you wonder how to create content that stands out and engages your audience rather than overwhelms them take a look at this brief talk—delivered to business leaders in London earlier this year.
What do you think experts deliver that beginners and amateurs don’t? Find out in this five-minute presentation to business owners and leaders in London.
The ninth (bonus!) secret the gurus don’t tell you when you’re writing your book. Of business cards and books… If you’ve ever been to a business networking event there’s often a curious dance that takes place around business cards… Despite modern tech and apps the simplest way to share our contact information is still via […]