Your Book: Bland and Generic or Distinctive and Powerful

Your Book: Bland and Generic or Distinctive and Powerful

The ninth (bonus!) secret the gurus don’t tell you when you’re writing your book. Of business cards and books… If you’ve ever been to a business networking event there’s often a curious dance that takes place around business cards… Despite modern tech and apps the simplest way to share our contact information is still via […]

How to Get Your Book Out—From Obscurity to Smash Hit

How to Get Your Book Out—From Obscurity to Smash Hit

The seventh secret the gurus don’t tell you when you’re writing your book. Deadpool. Deadpool—the R-Rated superhero movie that smashed the box-office records… How did this obscure, minor hero with a potty mouth and repulsive face get cinemagoers flocking to see him? And what does this have to do with your book? When you’re planning […]

DIY Publishing—Is it the Route to Success or Disaster?

DIY Publishing—Is it the Route to Success or Disaster?

Would you rewire your house?  How about replacing an archaic sewage system? Should you? And what does that all have to do with self-publishing? The sixth secret the gurus don’t tell you when you’re writing your book. Why do we call in professionals to deal with essential maintenance or installation of electrical and plumbing equipment in […]

Can writing a business book damage your business?

Can writing a business book damage your business?

The fifth secret the gurus don’t tell you when you’re writing your book. When you begin to write a book that will share your insight and attract your ideal clients towards you a hidden danger lurks… I wish someone could warn the authors of bland, generic business books… warn them that a book designed simply to […]

Your readers want you… not Google!

Your readers want you… not Google!

The second secret the gurus don’t tell you when you’re writing your book… “Oh, I’ll just google that.” How many times have you heard that or said it yourself? The instructions you received from IKEA on your flatpack wardrobe/closet are indecipherable so you go to Google/YouTube to see if a video can show how to […]