Publishing and Writing – basics business experts need to know (from The Media Coach podcast with Alan Stevens)

Publishing and Writing – basics business experts need to know (from The Media Coach podcast with Alan Stevens)

In February 2018, Richard (MD of Immersive Publishing and mPowr Publishing) was interviewed by international speaker, Alan Stevens (the Media Coach), for his weekly podcast. They explore the basics required for business books – how to make sure business experts come across as experts when they write. Enjoy!   You can find out lots more […]

The Kara Sutra #7—Satisfy Your Desire

The Kara Sutra #7—Satisfy Your Desire

Be Passionate About Your Book—Don’t Just Write the Book You Feel You Should Things to avoid when writing your business book—Part Seven   Many new authors, especially in the business arena, set out to write the book they feel they should be writing. They focus on what everybody else is doing, what others say is […]

The Kara Sutra #5—Fluid Desire

The Kara Sutra #5—Fluid Desire

Keep the adventure in this moment… Things to avoid when writing your business book—Part Five When you write your book, you are doing so in the moment. In this moment right now. Regardless of how long it actually takes you to complete your book, you will always write in the moment and within the context […]

The Kara Sutra #4—The Narrative Position

The Kara Sutra #4—The Narrative Position

Invite your reader in by opening the door, rather than demanding they enter! Things to avoid when writing your business book—Part Four The narrative position is such a simple factor in your authoring, yet so many new and self-published authors fail to realise how important it is. The position involves that of the reader and […]

A portfolio of businesses or a portfolio business?

A portfolio of businesses or a portfolio business?

There is enormous upheaval ahead. All of us are at risk. There are also exciting possibilities for those who can ride the wave of change carefully. Automation, ageing and the changing shape of globalisation and de-globalisation will lead to significant shifts in the coming years. At a recent event, I was intrigued by a conversation […]

The Kara Sutra #2—Aural Pleasure

The Kara Sutra #2—Aural Pleasure

You are having a conversation, but not THAT sort of conversation… Things to avoid when writing your business book—Part Two A mistake so many new authors make is writing as they speak. The written word comes from a different part of you to the spoken word. This is true even for those authors who dictate […]

The Kara Sutra #1—The Ego Trap

The Kara Sutra #1—The Ego Trap

It is all about you, but it is not about you… Things to avoid when writing your business book—Part One You want your readers to view you as arrogant; a self-centred, smug egotist! You cannot wait to bore people to tears with your book—to make it difficult for them to get through the first page! […]

How to Get Your Book Out—From Obscurity to Smash Hit

How to Get Your Book Out—From Obscurity to Smash Hit

The seventh secret the gurus don’t tell you when you’re writing your book. Deadpool. Deadpool—the R-Rated superhero movie that smashed the box-office records… How did this obscure, minor hero with a potty mouth and repulsive face get cinemagoers flocking to see him? And what does this have to do with your book? When you’re planning […]