The Kara Sutra #5—Fluid Desire

The Kara Sutra #5—Fluid Desire

Keep the adventure in this moment… Things to avoid when writing your business book—Part Five When you write your book, you are doing so in the moment. In this moment right now. Regardless of how long it actually takes you to complete your book, you will always write in the moment and within the context […]

The Kara Sutra #4—The Narrative Position

The Kara Sutra #4—The Narrative Position

Invite your reader in by opening the door, rather than demanding they enter! Things to avoid when writing your business book—Part Four The narrative position is such a simple factor in your authoring, yet so many new and self-published authors fail to realise how important it is. The position involves that of the reader and […]

The Kara Sutra #3—The Textuality Paradox

The Kara Sutra #3—The Textuality Paradox

Beware of paradoxical contentment! Things to avoid when writing your business book—Part Three One of the more subtle, yet most commonplace of rookie author errors is the creation of internal paradoxes within a narrative. This is not necessarily the story-based paradox that is frequently involved in time-travel fiction, but a paradox of logic. For instance, […]

The Kara Sutra #2—Aural Pleasure

The Kara Sutra #2—Aural Pleasure

You are having a conversation, but not THAT sort of conversation… Things to avoid when writing your business book—Part Two A mistake so many new authors make is writing as they speak. The written word comes from a different part of you to the spoken word. This is true even for those authors who dictate […]

The Kara Sutra #1—The Ego Trap

The Kara Sutra #1—The Ego Trap

It is all about you, but it is not about you… Things to avoid when writing your business book—Part One You want your readers to view you as arrogant; a self-centred, smug egotist! You cannot wait to bore people to tears with your book—to make it difficult for them to get through the first page! […]

You Know You Want To…

You Know You Want To…

…but can’t find the time, money or energy to Write Your Book! Authority publishing is an essential aspect of any modern SME business. Every serious, savvy and trustworthy business needs to get its message out in the most powerful way possible. Amongst the marketing mix there is a way of demonstrating your authority that is […]

How to Get Your Book Out—From Obscurity to Smash Hit

How to Get Your Book Out—From Obscurity to Smash Hit

The seventh secret the gurus don’t tell you when you’re writing your book. Deadpool. Deadpool—the R-Rated superhero movie that smashed the box-office records… How did this obscure, minor hero with a potty mouth and repulsive face get cinemagoers flocking to see him? And what does this have to do with your book? When you’re planning […]

DIY Publishing—Is it the Route to Success or Disaster?

DIY Publishing—Is it the Route to Success or Disaster?

Would you rewire your house?  How about replacing an archaic sewage system? Should you? And what does that all have to do with self-publishing? The sixth secret the gurus don’t tell you when you’re writing your book. Why do we call in professionals to deal with essential maintenance or installation of electrical and plumbing equipment in […]