Have you bumped into the phrase thought leader recently? In the last few years this phrase, initially used to describe someone who was a stand-out authority and in-demand leader in a field, has appeared throughout entrepreneurial events and material. As often happens this has become vastly overused and its meaning diluted. To the point where […]
Invite your reader in by opening the door, rather than demanding they enter! Things to avoid when writing your business book—Part Four The narrative position is such a simple factor in your authoring, yet so many new and self-published authors fail to realise how important it is. The position involves that of the reader and […]
There is enormous upheaval ahead. All of us are at risk. There are also exciting possibilities for those who can ride the wave of change carefully. Automation, ageing and the changing shape of globalisation and de-globalisation will lead to significant shifts in the coming years. At a recent event, I was intrigued by a conversation […]
Beware of paradoxical contentment! Things to avoid when writing your business book—Part Three One of the more subtle, yet most commonplace of rookie author errors is the creation of internal paradoxes within a narrative. This is not necessarily the story-based paradox that is frequently involved in time-travel fiction, but a paradox of logic. For instance, […]
You are having a conversation, but not THAT sort of conversation… Things to avoid when writing your business book—Part Two A mistake so many new authors make is writing as they speak. The written word comes from a different part of you to the spoken word. This is true even for those authors who dictate […]
If you settled down to read The Lord of the Rings hoping to find out about space flights to Mars and the colonisation of distant planets you would be very disappointed. Likewise, if you cuddled up with Steven Covey’s The Seven Habits of Highly Effective People looking for a series of quick-win, instant-fix tools you […]
What do you think experts deliver that beginners and amateurs don’t? Find out in this five-minute presentation to business owners and leaders in London.
Would you rewire your house? How about replacing an archaic sewage system? Should you? And what does that all have to do with self-publishing? The sixth secret the gurus don’t tell you when you’re writing your book. Why do we call in professionals to deal with essential maintenance or installation of electrical and plumbing equipment in […]