Should “Thought Leaders” Be Banned?

Should “Thought Leaders” Be Banned?

Have you bumped into the phrase thought leader recently? In the last few years this phrase, initially used to describe someone who was a stand-out authority and in-demand leader in a field, has appeared throughout entrepreneurial events and material. As often happens this has become vastly overused and its meaning diluted. To the point where […]

Your Book: Bland and Generic or Distinctive and Powerful

Your Book: Bland and Generic or Distinctive and Powerful

The ninth (bonus!) secret the gurus don’t tell you when you’re writing your book. Of business cards and books… If you’ve ever been to a business networking event there’s often a curious dance that takes place around business cards… Despite modern tech and apps the simplest way to share our contact information is still via […]

DIY Publishing—Is it the Route to Success or Disaster?

DIY Publishing—Is it the Route to Success or Disaster?

Would you rewire your house?  How about replacing an archaic sewage system? Should you? And what does that all have to do with self-publishing? The sixth secret the gurus don’t tell you when you’re writing your book. Why do we call in professionals to deal with essential maintenance or installation of electrical and plumbing equipment in […]

Can writing a business book damage your business?

Can writing a business book damage your business?

The fifth secret the gurus don’t tell you when you’re writing your book. When you begin to write a book that will share your insight and attract your ideal clients towards you a hidden danger lurks… I wish someone could warn the authors of bland, generic business books… warn them that a book designed simply to […]