Publishing and Writing – basics business experts need to know (from The Media Coach podcast with Alan Stevens)

Publishing and Writing – basics business experts need to know (from The Media Coach podcast with Alan Stevens)

In February 2018, Richard (MD of Immersive Publishing and mPowr Publishing) was interviewed by international speaker, Alan Stevens (the Media Coach), for his weekly podcast. They explore the basics required for business books – how to make sure business experts come across as experts when they write. Enjoy!   You can find out lots more […]

The Kara Sutra #7—Satisfy Your Desire

The Kara Sutra #7—Satisfy Your Desire

Be Passionate About Your Book—Don’t Just Write the Book You Feel You Should Things to avoid when writing your business book—Part Seven   Many new authors, especially in the business arena, set out to write the book they feel they should be writing. They focus on what everybody else is doing, what others say is […]

The Kara Sutra #5—Fluid Desire

The Kara Sutra #5—Fluid Desire

Keep the adventure in this moment… Things to avoid when writing your business book—Part Five When you write your book, you are doing so in the moment. In this moment right now. Regardless of how long it actually takes you to complete your book, you will always write in the moment and within the context […]

Should “Thought Leaders” Be Banned?

Should “Thought Leaders” Be Banned?

Have you bumped into the phrase thought leader recently? In the last few years this phrase, initially used to describe someone who was a stand-out authority and in-demand leader in a field, has appeared throughout entrepreneurial events and material. As often happens this has become vastly overused and its meaning diluted. To the point where […]

The Kara Sutra #4—The Narrative Position

The Kara Sutra #4—The Narrative Position

Invite your reader in by opening the door, rather than demanding they enter! Things to avoid when writing your business book—Part Four The narrative position is such a simple factor in your authoring, yet so many new and self-published authors fail to realise how important it is. The position involves that of the reader and […]

The Kara Sutra #3—The Textuality Paradox

The Kara Sutra #3—The Textuality Paradox

Beware of paradoxical contentment! Things to avoid when writing your business book—Part Three One of the more subtle, yet most commonplace of rookie author errors is the creation of internal paradoxes within a narrative. This is not necessarily the story-based paradox that is frequently involved in time-travel fiction, but a paradox of logic. For instance, […]

Are your readers in Waterstones?

Are your readers in Waterstones?

Next time you are outside a bookshop take a wander in. Enjoy the atmosphere, soak up that wonderful, new book aroma and then mosey over to the business section. Look at the size of the bookshop, then look at the size of the business section, then look at the shelf space dedicated to your particular […]

The Kara Sutra #2—Aural Pleasure

The Kara Sutra #2—Aural Pleasure

You are having a conversation, but not THAT sort of conversation… Things to avoid when writing your business book—Part Two A mistake so many new authors make is writing as they speak. The written word comes from a different part of you to the spoken word. This is true even for those authors who dictate […]

The Kara Sutra #1—The Ego Trap

The Kara Sutra #1—The Ego Trap

It is all about you, but it is not about you… Things to avoid when writing your business book—Part One You want your readers to view you as arrogant; a self-centred, smug egotist! You cannot wait to bore people to tears with your book—to make it difficult for them to get through the first page! […]