The Kara Sutra #1—The Ego Trap

It is all about you, but it is not about you…
Things to avoid when writing your business book—Part One
You want your readers to view you as arrogant; a self-centred, smug egotist!
You cannot wait to bore people to tears with your book—to make it difficult for them to get through the first page!
Your book needs to demonstrate how simplistic, rough and amateur your writing abilities are!
…or NOT!
Nobody sets out to write a bad book—one that bores reader, sends clients elsewhere and generally gets you disliked. Yet, so many inexperienced authors do this without knowing.
They plan to write a book that shares valuable information with their readers, yet what they write is…
It’s all about me and what I think, because you know that my option is so much more important that anything anybody else has to say—and even when I’m talking about somebody else or even you as my reader, it’s not really about you, it’s about me and what I feel you need to hear about me and my opinions!
Not pleasant.
The secret to creating a magnetic, powerful and valuable book that your readers will cherish is to stop just giving information and focus on transformation.
Avoid writing about what you know and instead, translate what you know into the experience of your audience members and what they want to know.
What are the benefits?
How will your book help them achieve their goals and lessen the pain?
Why will their lives be better when they make your words their mantras?
When you filter your experiences of the world through their experiences of the world, you share wisdom with them, instead of ramming your ego down their throats.


The Kara Sutra is the Author’s Way of using the written word as a powerful tool (from the Sanskrit Kara, author/creator, and Sutra, law). A tool that impacts the reader and transforms their lives in some way.
In this series of blogs, author and ghost writer, Martyn Pentecost, explores the foundations of authoring through a series of Author Laws… The Kara Sutra.

The Kara Sutra

#1—The Ego Trap


#2—Aural Pleasure


#3—The Textuality Paradox


#4—The Narrative Position


#5—Fluid Desire


#6—Keep ‘Em Wanting More!


#7—Satisfy Your Desire