The Kara Sutra #7—Satisfy Your Desire
Be Passionate About Your Book—Don’t Just Write the Book You Feel You Should Things to avoid when writing your business book—Part Seven Many new authors, especially in the business arena, set out to write the book they feel they should be writing. They focus on what everybody else is doing, what others say is […]
The Kara Sutra #6—Keep ‘Em Wanting More!
It is vital you play hard to get when writing your book… Things to avoid when writing your business book—Part Six Behind the scenes of most businesses, there is no time or patience for stories. Most people want you to get to the point and to do it yesterday! So, we find ourselves constantly […]
The Kara Sutra #5—Fluid Desire
Keep the adventure in this moment… Things to avoid when writing your business book—Part Five When you write your book, you are doing so in the moment. In this moment right now. Regardless of how long it actually takes you to complete your book, you will always write in the moment and within the context […]
Should “Thought Leaders” Be Banned?
Have you bumped into the phrase thought leader recently? In the last few years this phrase, initially used to describe someone who was a stand-out authority and in-demand leader in a field, has appeared throughout entrepreneurial events and material. As often happens this has become vastly overused and its meaning diluted. To the point where […]
The Kara Sutra #4—The Narrative Position
Invite your reader in by opening the door, rather than demanding they enter! Things to avoid when writing your business book—Part Four The narrative position is such a simple factor in your authoring, yet so many new and self-published authors fail to realise how important it is. The position involves that of the reader and […]
A portfolio of businesses or a portfolio business?
There is enormous upheaval ahead. All of us are at risk. There are also exciting possibilities for those who can ride the wave of change carefully. Automation, ageing and the changing shape of globalisation and de-globalisation will lead to significant shifts in the coming years. At a recent event, I was intrigued by a conversation […]
The Kara Sutra #3—The Textuality Paradox
Beware of paradoxical contentment! Things to avoid when writing your business book—Part Three One of the more subtle, yet most commonplace of rookie author errors is the creation of internal paradoxes within a narrative. This is not necessarily the story-based paradox that is frequently involved in time-travel fiction, but a paradox of logic. For instance, […]
Are your readers in Waterstones?
Next time you are outside a bookshop take a wander in. Enjoy the atmosphere, soak up that wonderful, new book aroma and then mosey over to the business section. Look at the size of the bookshop, then look at the size of the business section, then look at the shelf space dedicated to your particular […]
The Kara Sutra #2—Aural Pleasure
You are having a conversation, but not THAT sort of conversation… Things to avoid when writing your business book—Part Two A mistake so many new authors make is writing as they speak. The written word comes from a different part of you to the spoken word. This is true even for those authors who dictate […]
Breaking the rules of publishing
“You can’t sell a paperback book for £50!” Our business has broken the rules of traditional publishing since we started back in 2009. The pre-internet model relied on tying up your capital in pallets of books sitting in warehouses. The pre-internet model priced paperback books low and created hardbacks at a premium, with the hardbacks […]