Your Book: Bland and Generic or Distinctive and Powerful
The ninth (bonus!) secret the gurus don’t tell you when you’re writing your book. Of business cards and books… If you’ve ever been to a business networking event there’s often a curious dance that takes place around business cards… Despite modern tech and apps the simplest way to share our contact information is still via […]
Is it ever better not to work with a book writing coach?
The eighth secret the gurus don’t tell you when you’re writing your book… Have you ever been at a business or networking event and found it tricky to make small talk? Imagine my delight when I met a young marketer at a networking event who mentioned he was in the midst of writing a […]
How to Get Your Book Out—From Obscurity to Smash Hit
The seventh secret the gurus don’t tell you when you’re writing your book. Deadpool. Deadpool—the R-Rated superhero movie that smashed the box-office records… How did this obscure, minor hero with a potty mouth and repulsive face get cinemagoers flocking to see him? And what does this have to do with your book? When you’re planning […]
DIY Publishing—Is it the Route to Success or Disaster?
Would you rewire your house? How about replacing an archaic sewage system? Should you? And what does that all have to do with self-publishing? The sixth secret the gurus don’t tell you when you’re writing your book. Why do we call in professionals to deal with essential maintenance or installation of electrical and plumbing equipment in […]
Can writing a business book damage your business?
The fifth secret the gurus don’t tell you when you’re writing your book. When you begin to write a book that will share your insight and attract your ideal clients towards you a hidden danger lurks… I wish someone could warn the authors of bland, generic business books… warn them that a book designed simply to […]
Writing a book is easy… throw together your collection of blog articles
The fourth secret the gurus don’t tell you when you’re writing your book So let’s start by acknowledging that there are some good books that are simply collections of random blog posts. I’m sure there must be though I haven’t really been lucky enough to find them yet. If only I had a pound/dollar for […]
Get to know what makes you different—the base for an outstanding book
The third secret the gurus don’t tell you when you’re writing your book How do you get to know the best solutions for your clients? How do you find out what makes them tick, what makes their business tick, what challenges they face, what opportunities are ahead, what resistance they have to making necessary changes? […]
Your readers want you… not Google!
The second secret the gurus don’t tell you when you’re writing your book… “Oh, I’ll just google that.” How many times have you heard that or said it yourself? The instructions you received from IKEA on your flatpack wardrobe/closet are indecipherable so you go to Google/YouTube to see if a video can show how to […]
Is the book you’re told to write the one your audience wants to read?
The first secret the gurus don’t tell you when you’re writing your book… There is one lethal syndrome you never want to encounter when speaking with someone. You also definitely don’t want this to occur when someone picks up your book or looks at your product range. TEGO (tee-go) leads to disaster, destruction and the […]
The 8 secrets the gurus don’t tell you about writing your book
A book… the new business card? Have you been to events where the main speaker suggested you write a book, claim your space or become a thought leader? Perhaps you’ve been encouraged at networking events or seminars to demonstrate your authority and expertise by getting a book written and published. Experienced coaches, trainers and […]