Turn your knowledge
into GOLD
Turn your knowledge into GOLD
Build a scalable, knowledge-based, product business
From a Book to a Course to a Six-Figure Business
(active case study)
It is easy to fall into the romance
of creating a book or course.
It is easy to descend into a pit of time, money and overwhelm all whilst trying to manage your everyday business whilst creating a book or course.
Gambling your business on financial returns that may never materialise.
So, many people just rush their book or course out with minimal time, money and effort*.
*How to create a terrible product 101
The Standard Way
The Gold Standard
Tap the graph for more detail
Build your course, your book, your business with a robust strategy.
Share your value and be rewarded for it throughout the build and beyond.
Your Intellectual Property asset (Paradigm) becomes the beating heart of your business.
Over the next five-years transform the value of every element of your business, through investment, residual revenue and exit strategy*.
*if desired.
Schedule your Zoom*
*free ice cream (virtual)
Too many experts find themselves
stressed and swamped
in a high-intensity, low-value,
time-swapping business.
You love what you do but...
…are trapped running the business while also delivering every service.
Shifting to a scalable, highly profitable, product business changes everything. Especially when driven by unique intellectual property and a robust long-term strategy.
LEAD to GOLD, is a fully-funded journey launching your online course and writing your first book— first steps in your scalable product ecosystem.
You’ll create, test and build in-depth case studies which prove the value of your original intellectual property (Paradigm). You’ll also design and begin your 5-year strategy: shifting your business all the way from first product to licensing or franchising.
We work with you to design and run a fantastic mastery programme with your top clients. These core clients have access to your premium knowledge, skills and experience as they help you create case studies, testimonials and marketing material to help design and launch your online course and market your ongoing business—and they pay you for the privilege!
In just 40 hours...
… of your time each month we will work with you to plan and deliver an extraordinary, high-ticket mastery programme (120 hours of value to your core clients). Develop your first online course (up to 60-hours of student value) and complete the manuscript for a book rooted in real-world results.
Begin your journey from expert to leader.
With your Paradigm (unique IP), powerful new tools, your Storyselling branding and new products you escape the bland zone. Leave the generic experts behind as you become THE originator—the leader in your own field.
Break the hamster wheel!
Shatter the hamster wheel of ‘content’ creation for marketing, social media, etc. Your Paradigm and mastery programme generate an inexhaustible library of insight, stories and case studies that speak directly to your audience. Build an 18-month marketing strategy and implement it while being paid to do so…
You are not on your own!
You work with us, your publishing team, throughout the journey to design, create and deliver every element of the experience for your clients and your business.
You keep doing what you are brilliant at (getting results for your clients) and we look after everything else.
Avoid the dangerous safety of imposter syndrome...
With LEAD to GOLD, you avoid the sabotaging safety of imposter syndrome—you see different, feel different and act different as you authentically shift from expert to leader. And you are not on your own, we work together as a single creative and publishing team to evolve, build, publish and grow—we are in this together for the long term.
As you kick your business growth engine into turbo mode—your unique IP, your powerful Storyselling brand and a product strategy that delivers exceptional results— you transform how you do business, the value you offer and the results you achieve.
Your clients become even bigger advocates for you.
After getting fantastic results from your mastery programme
they will be even keener to encourage others
to work with you or buy your products.
With LEAD to GOLD, you avoid the sabotaging safety of imposter syndrome—you see different, feel different and act different as you authentically shift from expert to leader. And you are not on your own, we work together as a single creative and publishing team to evolve, build, publish and grow—we are in this together for the long term.
As you kick your business growth engine into turbo mode—your unique IP, your powerful Storyselling brand and a product strategy that delivers exceptional results— you transform how you do business, the value you offer and the results you achieve.
Your clients become even bigger advocates for you.
After getting fantastic results from your mastery programme
they will be even keener to encourage others
to work with you or buy your products.
Avoid overwhelm and the low-quality, quick-fix pitfalls...
Our approach...
Our approach means that when working with your favourite clients the entire development project costs you nothing! Indeed, you could be profitable from month one!
In collaboration with us, you will design and develop your Paradigm (unique intellectual property) with expert guidance allowing you to create something that towers above the superficial acronyms and forgettable 5-step formulas so common in the market.
You become an originator, an author in your field, no longer a follower.
Your Paradigm...
Your new Paradigm and products create a valuable asset: a sellable, investable or exit-able business. As part of a five-year business growth plan, you will continue to build a product ecosystem, potentially all the way to licensing and certification.
In only one year you run an amazing mastery programme for your favourite clients, design, build and publish your first high-quality (up to 60-hour) online course and have completed the manuscript for your first book.
New skills...
Master new skills, new tools and transformative perspectives whilst always delivering from your zone of authority. This gives real-world value to your tribe, whilst ensuring you don’t get bogged down in technology, platforms or site mechanics that distract and waste your time and energy.
You plan, deliver and refine throughout the year, then you build your high value, high-quality online course confident in its power to deliver.
You do this in a structured, manageable way (40 hours per month) with business continuing as usual.
Your Progress: Month by Month
Month 13+
Ongoing creative and publishing partnership
Business Progress: Month by Month
Month 13+
Profitable partnership evolves