Publisher's Review: Getting ready to publish

Author's Name

Working Title

Date of Review

The Publisher's Review of an Advanced Manuscript looks at various aspects of the project. The background and purpose of the project. The business context and ongoing marketing strategy (if appropriate). The quality of the manuscript in both style and content. The effectiveness of the manuscript in reaching the stated goals of the project. Then recommendations for any future refinement to the manuscript are made and options for publication with mPowr are described.

Clarity of purpose for author

What is the core purpose of the book for the author (personal achievement, business development, product growth, etc.)? How clear is this purpose?

RED

Little sense of the reason the author has written the book OR its role for the future.

AMBER

A general sense of what the author is aiming for with the book. Lacks specificity or long-term clarity.

GREEN

A clear sense of what the author’s own agenda for the book is and where it sits for the long term.

Recommendation/Comment here:

Clarity of purpose for the author's business

Is the book for mass market, as a marketing/business development tool? Is it to accompany talks, workshops, training? Is it part of a broader product business/strategy? Is it something to be used to support corporate work, etc? Is there an ongoing marketing strategy for the business that the book can be integrated into? Is this a short-term project (perhaps linked to specific circumstances) or something that has a long-term function?

RED

There is either no sense of the role of the book in the broader business or it is very vague.

AMBER

There is some sense of the role of the book in the broader business context but this is vague or the integration with other elements of the business is not detailed.

GREEN

There is a clear picture of the function of the book within the broader business. There is an accompanying sense of how the book plays its part in either the immediate future (for a time-limited project) or for the long term. There is a sense of how the book can be integrated into the overall marketing strategy of the business.

Recommendation/Comment here:

Clarity of purpose for the reader

Description of this area

RED

There is either little detail or very generic, broad reasons are given as to why a reader should purchase or read the book. The book is described in terms of its purpose for the business/author clearly but little mention is made of the value it offers to the reader.

AMBER

There is some clarity around why a reader should buy the book. However, these are generally similar to other titles in the space or are highly generic.There is a focus on the information presented as an end it itself.

GREEN

It is clear what makes this book distinctive and valuable for specific kinds of readers. The information presented sits within a broader agenda of creating results for readers. The book is clearly for the reader’s needs first, not the author’s.

Recommendation/Comment here:

Rapid review of manuscript: structure and flow

Description of this area

RED

The text is unstructured in chapters with little discernable overall organisation. Or the text is bitesize-structured with multiple discrete information chunks lacking a sense of cohesion. Contradictory or confusing elements derail the effectiveness of the manuscript. Little sense of the logical or emotional progression from beginning to end of the book. Diversions, obstacles and potholes frequently derail the reader’s progress.

AMBER

The text displays elements of a structure which supports the reader’s engagement and understanding of the material. Generally confusing or contradictory elements are not prominent, though they are still present. Structuring the book for the benefit of the reader’s journey has been achieved.reasonably well. There are occasional potholes or diversions, but in general the reader’s progression is smooth.

GREEN

The structure of the book, whether conventional in format or specific to the project, serves the reader’s journey effectively. Attention to emotional, informational and implementation elements is clear in the text.and are presented at appropriate points. Each section chapter, paragraph and sentence is sculpted within the context of the reader’s overall journey and allows the most effective integration of the book’s material.

Recommendation/Comment here:

Rapid review of manuscript: spelling

Description of this area

RED

Frequent spelling errors or typos.

AMBER

Occasional spelling errors or typos.

GREEN

Low incidence of spelling errors or typos.

Recommendation/Comment here:

Rapid review of manuscript: grammar

Description of this area

RED

Grammatical inconsistencies or errors are frequent..

AMBER

Occasional grammatical inconsistencies or errors.

GREEN

Low incidence of grammatical inconsistencies or errors.

Recommendation/Comment here:

Rapid review of manuscript: tone/style

Formal-informal – Professional-causal, etc.- Colloquial-slang – Conversational-Monologue

RED

Inconsistent tone throughout the text or the chosen style doesn’t serve the purpose of the book for the reader.

AMBER

Generally, the style meets the reader’s needs. Occasional places where the tone varies without apparent reason or doesn’t serve the purpose.

GREEN

The text is carefully curated to ensure the tone and style of the text allows the reader to easily engage with the material and reflect upon it. Changes of voice, tone or style are clearly intended to create different effects in the reader. Only a few areas may need attention.

Recommendation/Comment here:

Rapid review of manuscript: stylistic quirks

Description of this area

RED

Distracting or actively work against the reader’s engagement with the text.

AMBER

Generally not too noticeable or serve the agenda for the reader.

GREEN

Any unusual choices work to enhance the effectiveness of the text for the reader.

Recommendation/Comment here:

Rapid review of manuscript: potholes

Description of this area

RED

Frequent frustration/confusion for the reader.

AMBER

Occasional or relatively minor instances.

GREEN

Generally a smooth journey for the reader.

Recommendation/Comment here:

OVERALL REVIEW

Description of this area

RED

Multiple challenges with the manuscript can damage the author’s brand due to poor reception by readers. Recommend a thorough reworking of the manuscript with close attention paid to the reader’s experience.

AMBER

Manuscript is in good shape. Author may wish to make minor revisions. An editorial line-edit, then proofreading should be sufficient to make the manuscript publication-process ready.

GREEN

The manuscript is in excellent shape. If the author does not wish to make any final revisions it can move into proofreading and the publication process.

Recommendation/Comment here:

Publication Pricing

Publishing arrangements follow the details previously described (see the initial information page about The Publisher’s Review)—the formal agreement is drawn up when a package is chosen and paid for, VAT does not apply to the provision of these services.

PAPERBACK STARTER PACKAGE

Proofreading of the final manuscript
Design of interior
Design of cover
Initial run of 50 copies of the paperback book to the author

PAPERBACK REVIEW PACKAGE

Proofreading of the final manuscript
Design of interior
Design of cover
Private run of 50 preview copies of the paperback book to the author (ahead of publication so that reviewers can be sent copies and reviews collated)
Updating the final edition with a selection of reviewer’s comments
Initial run of 50 copies of the book to the author when finalised for publication

HARDBACK DELUXE PUBLISHING

Proofreading of the final manuscript
Design of interior
Design of cover
Initial run of 50 paperback copies of the book to the author when finalised for publication
Hardback edition created also
50 copies of the hardback edition to the author when finalised for publication
E-book edition also included

£1,999

£2,799

£3,499

An e-book edition can be added to either paperback package for £400 (it is included in the hardback deluxe package)

On receipt of the deposit (£500), mPowr will create the full agreement. When this is signed by both parties the balance for your package will be due and the publication process will get under way.

Decide upon the package that suits your needs best. Get started by clicking the button below. After paying the deposit (£500), mPowr will draw up the publishing agreement. When this is signed by both parties the balance is due and the publishing process gets started.