Clarity of purpose for author
What is the core purpose of the book for the author (personal achievement, business development, product growth, etc.)? How clear is this purpose?
Little sense of the reason the author has written the book OR its role for the future.
A general sense of what the author is aiming for with the book. Lacks specificity or long-term clarity.
A clear sense of what the author’s own agenda for the book is and where it sits for the long term.