Publisher's Review: Getting ready to publish




Personalised video message detailing the review process and general observations and recommendations.
The Publisher's Review of an Advanced Manuscript looks at various aspects of the project. The background and purpose of the project. The business context and ongoing marketing strategy (if appropriate). The quality of the manuscript in both style and content. The effectiveness of the manuscript in reaching the stated goals of the project. Then recommendations for any future refinement to the manuscript are made and options for publication with mPowr are described.

The categories below are primarily focused upon non-fiction titles. A slightly different process is followed for fiction titles.

Clarity of purpose for the reader

The success of a book for both author and business (where relevant) flows from the value the reader experiences when reading the book. It is the critical measure used when understanding whether or not a book is ready for publication. The background information provided by yourself via the online form provides the information on which the first three sections are based. 


There is either little detail or very generic, broad reasons are given as to why a reader should purchase or read the book. The book is described in terms of its purpose for the business/author clearly but little mention is made of  the value it offers to the reader.


There is some clarity around why a reader should buy the book. However, these are generally similar to other titles in the space or are highly generic.There is a focus on the information presented as an end it itself.


It is clear what makes this book distinctive and valuable for specific kinds of readers. The information presented sits within a broader agenda of creating results for readers. The book is clearly for the reader’s needs first, not the author’s.

It is challenging to get detailed clarity in this zone when a title is designed to be thought provoking or inspirational as there is an inherent vagueness in this agenda.

Clarity of purpose for author

What is the core purpose of the book for the author (personal achievement, business development, product growth, etc.)? How clear is this purpose?


Little sense of the reason the author has written the book OR its role for the future.


A general sense of what the author is aiming for with the book. Lacks specificity or long-term clarity.


A clear sense of what the author’s own agenda for the book is and where it sits for the long term.

Leveraging the book to support the development of the author’s UK speaking and ***** engagements makes sense.

Clarity of purpose for the author's business

Is the book being used as a marketing/business development tool? Is it to accompany talks, workshops, training? Is it part of a broader product business/strategy? Is it something to be used to support corporate work, etc? Is there an ongoing marketing strategy for the business that the book can be integrated into? Is this a short-term project (perhaps linked to specific circumstances) or something that has a long-term function?


There is either no sense of the role of the book in the broader business or it is very vague.


There is some sense of the role of the book in the broader business context but this is vague or the integration with other elements of the business is not detailed. 


There is a clear picture of the function of the book within the broader business. There is an accompanying sense of how the book plays its part in either the immediate future (for a time-limited project) or for the long term. There is a sense of how the book can be integrated into the overall marketing strategy of the business.

As described above, the intent to use the book to drive interest in and opportunities for the author to storytell, speak, etc. makes sense. A more robust approach to audience building, community building, partner building and sales building around the overall business (I know it might not be the most fitting word in this context BUT it highlights the need for powerful strategies at the base of everything) would allow the author to make the most of the opportunities the book presents.

Rapid review of manuscript: structure and flow

This is a meta level review of the entire text


The text is unstructured in chapters with little discernable overall organisation. Or the text is bitesize-structured with multiple discrete information chunks lacking a sense of cohesion. Contradictory or confusing elements derail the effectiveness of the manuscript. Little sense of the logical or emotional progression from beginning to end of the book. Diversions, obstacles and potholes frequently derail the reader’s progress.


The text displays elements of a structure which supports the reader’s engagement and understanding of the material. Generally confusing or contradictory elements are not prominent, though they are still present. Structuring the book for the benefit of the reader’s journey has been achieved.reasonably well. There are occasional potholes or diversions, but in general the reader’s progression is smooth.


The structure of the book, whether conventional in format or specific to the project, serves the reader’s journey effectively. Attention to emotional, informational and implementation elements is clear in the text. These are are presented at appropriate points.

Each section chapter, paragraph and sentence is sculpted within the context of the reader’s overall journey and allows the most effective integration of the book’s material.

For this genre, the overall inspirational and reflective purpose works well with this bite-sized approach.

Rapid review of manuscript: spelling

This looks at spelling inconsistencies, incorrect spellings or confusions (to, two, too / practise, practice / affect, effect, etc.)


Frequent spelling errors or typos.


Occasional spelling errors or typos.


Low incidence of spelling errors or typos.

A pleasure not to be spotting too many challenges here—a couple of minor things that we do in mPowr House Style that we can explore (ise rather than ize, etc.) but easy to decide on best strategy at next stage. Some inconsistency around spacing between words (one or two spaces) and use of numbers/writing out numbers in full, easily sorted in proofreading.

Rapid review of manuscript: grammar

mPowr are not grammar purists. We simply want the text to be easily understood and grappled with by the reader. If the flow of a phrase or sentence or paragraph can benefit from a little departure from the strict grammarians’ rules we tend to go for this instead of slavishly adhering to ancient practices.


Grammatical inconsistencies or errors are frequent..


Occasional grammatical inconsistencies or errors.


Low incidence of grammatical inconsistencies or errors.

As I’ll mention in the quirks section below, there are a few unusual turns of phrase, that don’t quite work smoothly  BUT which aren’t too off-putting—in some ways it reminds the reader that this is coming from a mindset of someone not steeped in the soup of UK culture but from another space.

Rapid review of manuscript: tone/style

Formal-informal — Professional-academic — Colloquial-slang – Conversational — didactic, etc.


Inconsistent tone throughout the text or the chosen style doesn’t serve the purpose of the book for the reader.


Generally, the style meets the reader’s needs. Occasional places where the tone varies without apparent reason or doesn’t serve the purpose.


The text is carefully curated to ensure the tone and style of the text allows the reader to easily engage with the material and reflect upon it. Changes of voice, tone or style are clearly intended to create different effects in the reader. Only a few areas may need attention.

The textual style meets the need of the genre and the reader’s reason for reading.

Rapid review of manuscript: stylistic quirks

If the text has any unusual stylistic quirks these will be noted here. Some can enhance the reader’s experience, however, most tend to irritate or distract readers. The challenge is that, very often, the author is unaware of their quirkiness and it is unconscious rather than deliberate.


Distracting or actively work against the reader’s engagement with the text.


Generally not too noticeable or serve the agenda for the reader.


Any unusual choices work to enhance the effectiveness of the text for the reader.

Most quirks tend to stem from the fact this is a translated book. The translator has done a sterling job and it could be published as it is (with a little consistency work and typo corrections during the proofreading phase). Only one I’d recommend definitely thinking about is the use of ***** when referring to yourself. (See notes on the intro section in the scanned doc emailed to you.)

Rapid review of manuscript: potholes

In this area we are looking at content challenges which can undermine the author’s authority or the reader’s smooth journey through the text. For example, on page 35 the author encourages readers NEVER to use the phone in bed. Then on page 64 they recount how they were inspired by an Oprah quote on their phone late at night in bed… 


Frequent frustration/confusion for the reader.


Occasional or relatively minor instances.


Generally a smooth journey for the reader.

Nothing jumped out particularly here, except my hypersensitivity to *****…


What does the publisher recommend as the next step?


Multiple challenges with the manuscript can damage the author’s brand due to poor reception by readers. Recommend a thorough reworking of the manuscript with close attention paid to the reader’s experience.


Manuscript is in good shape. Author may wish to make minor revisions. An editorial line-edit, then proofreading should be sufficient to make the manuscript publication-process ready.


The manuscript is in excellent shape. If the author does not wish to make any final revisions, it can move into proofreading and the publication process.

As the manuscript is generally in really good shape we’re happy to do a little bit of extra work in the proofreading phase rather than put the manuscript through a full line-edit process.

Getting Published with mPowr

Based on the review process we can offer the following publishing option(s).


NOTE: Pricing is based on the following presumptions.

  1. That the general design will *****
  2. That no significant changes are made by the author (fewer than 500 words) from the version of the text reviewed
  3. That the text interior of the book is designed in black and white only
  4. That no illustrations or graphical elements are included in the interior
  5. That the photograph(s) for use on the cover are of high enough resolution to ensure high-quality printing
  6. That the page size is 203x127mm (paper is white or creme 74 gsm)  and the total number of pages per book is 246
  7. That the author provides a copy of the relevant sections from the ****** to use the cover photos—checking that they are happy for a similar design (including the textual element layout) to be used for the English edition
  8. Delivery costs are included for the initial runs to a single location within the UK mainland

Any changes from the above will involve a change in pricing.

Publication Pricing

Publishing arrangements follow the details previously described (see the initial information page about The Publisher’s Review)—the formal agreement is drawn up when a package is chosen and paid for, VAT does not apply to the provision of these services.


  1. Proofreading of the final manuscript
  2. Design of interior
  3. Design of cover
  4. Initial run of 50 copies of the paperback book to the author


  1. Proofreading of the final manuscript
  2. Design of interior
  3. Design of cover
  4. Private run of 50 preview copies of the paperback book to the author (ahead of publication so that reviewers can be sent copies and reviews collated)
  5. Updating the final edition with a selection of reviewer’s comments
  6. Initial run of 50 copies of the book to the author when finalised for publication


  1. Proofreading of the final manuscript
  2. Design of interior
  3. Design of cover
  4. Initial run of 50 paperback copies of the book to the author when finalised for publication
  5. Hardback edition created also
  6. 50 copies of the hardback edition to the author when finalised for publication
  7. E-book edition also included




An e-book edition can be added to either paperback package for £400 (it is included in the hardback deluxe package)

On receipt of the deposit (£500), mPowr will create the full agreement. When this is signed by both parties the balance for your package  will be due and the publication process will get under way.

Decide upon the package that suits your needs best. Get started by clicking the button below. After paying the deposit (£500), mPowr will draw up the publishing agreement. When this is signed by both parties the balance is due and the publishing process gets started.