{"id":1206,"date":"2016-01-27T09:44:50","date_gmt":"2016-01-27T09:44:50","guid":{"rendered":"http:\/\/www.immersive.pub\/?p=1206"},"modified":"2018-01-26T14:18:37","modified_gmt":"2018-01-26T14:18:37","slug":"writing-book-easy-throw-together-collection-blog-articles","status":"publish","type":"post","link":"https:\/\/immersive.pub\/wpip\/2016\/01\/writing-book-easy-throw-together-collection-blog-articles\/","title":{"rendered":"Writing a book is easy\u2026 throw together your collection of blog articles"},"content":{"rendered":"

\"blog-idea-blah-blah-blah\"The fourth secret the gurus don\u2019t tell you when you\u2019re writing your book<\/strong><\/em><\/p>\n

So let’s start by acknowledging that there are<\/em> some good books that are simply collections of random blog posts. I\u2019m sure there must be though I haven\u2019t really been lucky enough to find them yet.<\/p>\n

If only I had a pound\/dollar for every time I\u2019ve heard someone say, \u201cYou write a blog, then you should write a book, it\u2019s not that much trickier.\u201d They might as well say, \u201cYou can write great emails you should write a play,\u201d or, \u201cYou write great post-it-notes why not write a dissertation on quantum physics?\u201d<\/p>\n

Now I am being more than slightly <\/em>tongue-in-cheek here. Yet the assumption that a book is simply a collection of 250-500 word bits is one that has forced a lot of business writers into mediocrity and invisibility.<\/p>\n

The difference between blogging and writing a book<\/strong><\/p>\n

The purpose of writing a blog is very different from the purpose of a book.<\/p>\n

With a blog you\u2019ve got a minute or two (a few hundred words) to capture the imagination of your reader and implant a single thought\/feeling\/course of action.<\/p>\n

With a book you have the potential to spend six or seven hours speaking to the reader directly inside their head<\/strong> in a continual conversation that can inspire<\/em>, motivate<\/em>, call to action<\/em>, define strategies<\/em> and reflect on<\/em> their results<\/em>.<\/p>\n

How much would you spend to get your prospective clients to listen to you and trust your voice as much as their own?<\/p>\n

Yet, with the brilliant book only you can write, you have that opportunity for free.<\/strong><\/em> The secret to doing this comes from\u00a0discovering your author voice\u2014the particular tone, character, philosophy, vision and story that will help you write in the most captivating, authentic and powerful way.<\/p>\n

Discover your voice and you will be communicating in a way that blog writers will envy. Your voice, inside the readers head\u2014for seven hours!\u00a0But not your<\/i> voice, their own<\/i> voice speaking your words as if they were their own\u2026<\/p>\n

Taking your reader on a journey of discovery, insight and transformation in those seven hours requires you to step up your writing game. This\u00a0can be done without too many challenges, but only if you can see how important it is to develop your writing skills<\/em> so you can transform your readers more effectively.<\/p>\n

Readers are smart,<\/strong><\/em><\/p>\n

that\u2019s why you want to communicate with them! <\/strong><\/em><\/p>\n

They\u2019re smart enough to notice when something hasn\u2019t<\/em> been cared for, hasn\u2019t<\/em> been crafted, hasn\u2019t<\/em> been tailored just for them.<\/p>\n

When that happens the other voices in their head start to interrupt, start to heckle,<\/p>\n

What\u2019s the writer doing? Did they bother to check or update\u00a0this? Why should I waste my time on this when the writer didn\u2019t spend any time making it the best it could be?\u201d<\/em><\/p><\/blockquote>\n

Make sure your voice is undisturbed within their mind\u2014captivate them, lead them on a journey where they are the hero and your insight guides them to success. Your author voice, the one you lovingly and carefully craft, is hard to resist\u2026<\/p>\n

Oh, yes\u2014secret four\u2014Writing books is a craft, poor writing tells your reader you\u2019re not worth listening to.<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The fourth secret the gurus don\u2019t tell you when you\u2019re writing your book So let’s start by acknowledging that there […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65,2,3,6,13,17],"tags":[20,22,25,32,44,51],"post_folder":[],"class_list":["post-1206","post","type-post","status-publish","format-standard","hentry","category-8-secrets","category-audience","category-author-voice","category-creation","category-proposition","category-writing","tag-author-voice","tag-blogging","tag-business-book-writing","tag-high-quality-writing","tag-the-writers-craft","tag-write-your-book"],"_links":{"self":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/posts\/1206"}],"collection":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/comments?post=1206"}],"version-history":[{"count":0,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/posts\/1206\/revisions"}],"wp:attachment":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/media?parent=1206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/categories?post=1206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/tags?post=1206"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/post_folder?post=1206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}