{"id":2616,"date":"2017-01-13T07:00:44","date_gmt":"2017-01-13T07:00:44","guid":{"rendered":"http:\/\/immersive.pub\/wpip\/?p=2616"},"modified":"2018-03-26T10:51:00","modified_gmt":"2018-03-26T09:51:00","slug":"the-kara-sutra-1-the-ego-trap","status":"publish","type":"post","link":"https:\/\/immersive.pub\/wpip\/2017\/01\/the-kara-sutra-1-the-ego-trap\/","title":{"rendered":"The Kara Sutra #1\u2014The Ego Trap"},"content":{"rendered":"

\"\"<\/p>\n

It is all about you, but it is not about you\u2026<\/i><\/b><\/p>\n

Things to avoid when writing your business book\u2014Part One<\/i><\/p>\n

You want your readers to view you as arrogant; a self-centred, smug egotist!<\/p>\n

You cannot wait to bore people to tears with your book\u2014to make it difficult for them to get through the first page!<\/p>\n

Your book needs to demonstrate how simplistic, rough and amateur your writing abilities are!<\/p>\n

\u2026or NOT!<\/strong><\/p>\n

Nobody sets out to write a bad book\u2014one that bores reader, sends clients elsewhere and generally gets you disliked. Yet, so many inexperienced authors do this without knowing.<\/p>\n

They plan to write a book that shares valuable information with their readers, yet what they write is\u2026<\/p>\n

It\u2019s all about me and what I think, because you know that my option is so much more important that anything anybody else has to say\u2014and even when I\u2019m talking about somebody else or even you as my reader, it\u2019s not really about you, it\u2019s about me and what I feel you need to hear about me and my opinions!<\/p>\n

Not pleasant.<\/p>\n

The secret to creating a magnetic, powerful and valuable book that your readers will cherish is to stop just giving information and focus on transformation.<\/p>\n

Avoid writing about what you know and instead, translate what you know into the experience of your audience members and what they want<\/i> to know.<\/p>\n

What are the benefits?<\/p>\n

How will your book help them achieve their goals and lessen the pain?<\/p>\n

Why will their lives be better when they make your words their mantras?<\/p>\n

When you filter your experiences of the world through their<\/i> experiences of the world, you share wisdom with them, instead of ramming your ego down their throats.<\/p>\n

 <\/p>\n

______________<\/p>\n

\n

The Kara Sutra is the Author\u2019s Way of using the written word as a powerful tool (from the Sanskrit Kara<\/i>, author\/creator, and Sutra<\/i>, law). A tool that impacts the reader and transforms their lives in some way.<\/p>\n

In this series of blogs, author and ghost writer, Martyn Pentecost, explores the foundations of authoring through a series of Author Laws\u2026 The Kara Sutra.<\/p>\n","protected":false},"excerpt":{"rendered":"

It is all about you, but it is not about you\u2026 Things to avoid when writing your business book\u2014Part One […]<\/p>\n","protected":false},"author":9,"featured_media":2617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,3,6,67,17],"tags":[],"post_folder":[],"class_list":["post-2616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audience","category-author-voice","category-creation","category-kara-sutra","category-writing"],"_links":{"self":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/posts\/2616"}],"collection":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/comments?post=2616"}],"version-history":[{"count":0,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/posts\/2616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/media\/2617"}],"wp:attachment":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/media?parent=2616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/categories?post=2616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/tags?post=2616"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/post_folder?post=2616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}