![\"\"](\"https:\/\/immersive.pub\/wpip\/wp-content\/uploads\/2017\/01\/07.jpg\")
<\/p>\n<\/p>\n
You are having a conversation, but not THAT sort of conversation\u2026<\/i><\/b><\/p>\n
Things to avoid when writing your business book\u2014Part Two<\/i><\/p>\n
A mistake so many new authors make is writing as they speak. The written word comes from a different part of you to the spoken word. This is true even for those authors who dictate their writing\u2014they dictate for the narrative word, not the conversational.<\/p>\n
Even when we consider audio books, the writing immerses the listener in narrative; it evokes a sense of reality that impromptu conversation does not necessarily have. Whilst in conversation, the listener is usually preparing a response\u2014when listening to audio they are imagining they are in the story-world.<\/p>\n
When in discussion, all parties use the same parts of the brain whether they are listening or speaking. When conversing through writing and reading, the author and audience are using different areas of the brain. If they encounter a narrative tone, too similar to a spoken conversation, they will start replying in their head, rather than just letting go and enjoying the story.<\/p>\n
Now, the written word is<\/i> a form of dialogue\u2014an interaction between you and your audience. However, the conversation is sculpted, designed and polished to very specific effect. The cadence of writing is different to that of speaking.<\/p>\n
Simply writing down words as you would speak them (without subsequent honing of the narrative), does not come across as informality or friendliness\u2014it provokes a defensive\/offensive position, instead of a trusting relationship.<\/p>\n
To avoid the conversation trap when you are authoring, pay particular attention to these aspects of your work\u2026<\/p>\n
When you are in debate, discussion or generally conversing with others, you are improvising, giving impromptu information, getting to the end as quickly as you can so they stay interested. When authoring, you are storytelling\u2014even in a non-fiction, educational or business book.<\/p>\n
You are seeking to meander along a path, so interesting, enthralling and profound, your audience follows. You are creating a trusting relationship. You are focusing on the effect your words are having upon the reader as they journey onwards\u2026<\/p>\n
<\/p>\n
______________<\/p>\n
\n
The Kara Sutra is the Author\u2019s Way of using the written word as a powerful tool (from the Sanskrit\u00a0Kara<\/i>, author\/creator, and\u00a0Sutra<\/i>, law). A tool that impacts the reader and transforms their lives in some way.<\/p>\n
In this series of blogs, author and ghost writer, Martyn Pentecost, explores the foundations of authoring through a series of Author Laws\u2026 The Kara Sutra.<\/p>\n","protected":false},"excerpt":{"rendered":"
You are having a conversation, but not THAT sort of conversation\u2026 Things to avoid when writing your business book\u2014Part Two […]<\/p>\n","protected":false},"author":9,"featured_media":2623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,3,6,67,14,17],"tags":[],"post_folder":[],"class_list":["post-2630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audience","category-author-voice","category-creation","category-kara-sutra","category-quality","category-writing"],"_links":{"self":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/posts\/2630"}],"collection":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/comments?post=2630"}],"version-history":[{"count":0,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/posts\/2630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/media\/2623"}],"wp:attachment":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/media?parent=2630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/categories?post=2630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/tags?post=2630"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/post_folder?post=2630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}