{"id":913,"date":"2015-11-12T16:45:18","date_gmt":"2015-11-12T16:45:18","guid":{"rendered":"http:\/\/www.immersive.pub\/?p=913"},"modified":"2018-04-25T17:49:54","modified_gmt":"2018-04-25T16:49:54","slug":"eight-secrets-gurus-dont-tell-writing-book","status":"publish","type":"post","link":"https:\/\/immersive.pub\/wpip\/2015\/11\/eight-secrets-gurus-dont-tell-writing-book\/","title":{"rendered":"The 8 secrets the gurus don\u2019t tell you about writing your book"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2369\" src=\"https:\/\/immersive.pub\/wpip\/wp-content\/uploads\/2015\/11\/8-secrete-dont-tell-you.png\" alt=\"8-secrete-dont-tell-you\" width=\"560\" height=\"315\" srcset=\"https:\/\/immersive.pub\/wpip\/wp-content\/uploads\/2015\/11\/8-secrete-dont-tell-you.png 560w, https:\/\/immersive.pub\/wpip\/wp-content\/uploads\/2015\/11\/8-secrete-dont-tell-you-300x169.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/>A book&#8230; the new business card?<\/p>\n<p>Have you been to events where the main speaker suggested you write a book, claim your space or become a thought leader?<\/p>\n<p>Perhaps you\u2019ve been encouraged at networking events or seminars to demonstrate your authority and expertise by getting a book written and published. Experienced coaches, trainers and consultants are being told, \u201cYou should, you need to, you <i>must<\/i> write a book!\u201d<\/p>\n<p>It is commonplace now to hear that a business book is the <i>new high-impact business card.<\/i> Apparently this business card will automatically unlock massive growth and profitability for your business\u2026<\/p>\n<p><strong>Make it a brilliant book&#8230;<\/strong><\/p>\n<p>Clearly, as publishers, we believe in the tremendous value a book can bring to a business\u2026 a <i>great<\/i> book, a <i>brilliant<\/i>, a <i>compelling, <\/i>a <i>transforming<\/i> and <i>powerful<\/i> book.<\/p>\n<p>Sadly, the vast majority of expert coaches, trainers and consultants who invested time and money in writing a book never reaped these magical rewards. Despite what they were told by the gurus their book hasn\u2019t made them stand out, demonstrated their authority, turned them into a thought leader or dramatically improved their business fortunes.<\/p>\n<p>So does the fault lie with the gurus who promote the creation of books purely as a marketing tool or with the na\u00efve coaches who end up with poor books? Why is it that these books didn\u2019t turn out to be <i>great, brilliant, compelling, transforming <\/i>and <i>powerful books?<\/i><\/p>\n<p><strong>Avoid the pitfalls, know the facts&#8230;<\/strong><\/p>\n<p>It\u2019s what the gurus <i>don\u2019t<\/i> tell you that leads many business authors to disappointment\u2026<\/p>\n<p>As publishers who work with experienced, expert and successful coaches, trainers and consultants we know that there are some basic elements that many skip over when promoting the idea that writing a book is the key to a golden future. Once you understand these eight secrets you&#8217;ll be able to avoid the worst pitfalls that first-time business authors frequently make.<\/p>\n<p>This introductory series of posts at immersive.pub will step you through the eight secrets the gurus don&#8217;t share with you. \u00a0These make ALL the difference to the book you can write to drive real growth for your business.<\/p>\n<p>So here\u2019s number one on the list\u2014look out for the detailed post to come shortly\u2026<\/p>\n<p><strong>Secret #1 &#8211; <em>It\u2019s not all about you\u2026<\/em><\/strong><\/p>\n<p>So, what do you think?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A book&#8230; the new business card? Have you been to events where the main speaker suggested you write a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65,4,6,1],"tags":[23,29,30,38,42,46,51],"post_folder":[],"class_list":["post-913","post","type-post","status-publish","format-standard","hentry","category-8-secrets","category-authors","category-creation","category-uncategorized","tag-book-coaching","tag-coaches-write-your-book","tag-consultants-write-your-book","tag-publish-your-book","tag-self-publish","tag-trainers-write-your-book","tag-write-your-book"],"_links":{"self":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/posts\/913"}],"collection":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/comments?post=913"}],"version-history":[{"count":0,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/posts\/913\/revisions"}],"wp:attachment":[{"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/media?parent=913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/categories?post=913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/tags?post=913"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/immersive.pub\/wpip\/wp-json\/wp\/v2\/post_folder?post=913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}