Your ParadigmYour DifferenceYour 5-Year Product Business Build
Every expert is told to niche,to appear different,to stand out from the crowd. But how can you do this in a waythat isn't just a gimmick,but is rooted in your unique value?
It is time to distance yourself from forgettable acronyms,5-step magic formulae and blandness.
It is time to distance yourself from forgettable acronyms,
5-step magic formulae and blandness.
1:1 Paradigm & 5-Year Product PlanFoundation Workshop(two half-days online & development plan)
PURPOSE
Many people think that simply writing a book or creating an online course is enough to start differentiating them from the market. BUT this leads to generic, me-too products that do nothing to help you stand out powerfully from the crowd.
A critical element in the journey from bland and generic to intriguing and valuable is the creation of unique intellectual property. Your system, or better—your paradigm—that revolutionises your clients’ perspectives and their ability to create much better results.
This is a three-part workshop. The first half-day is designed to mine your unique experience, expertise, insight and your personal purpose in business.
Then, based on all this, Martyn prepares a detailed paradigm structure that structures your knowledge and services within a unique-to-you approach that resonates powerfully with your ideal audience.
The second half-day session explores your paradigm in detail (which you can test and refine thereafter) and works through a process allowing you to create a detailed 5-year plan for products (from first book all the way through to franchise business, if desired).
PRACTICALITIES
- The two half-day workshops take place online
- Slots: 9am-1pm with 30 min break or 1-5pm with 30-minute break
- These workshops involve both Richard and Martyn (covering business strategy and creative strategy)
- Preparatory work to be completed ahead of the scheduled workshop sessions
- A personal online dashboard containing audio recordings of the workshops and tailored follow-up resources
- A one-hour follow-up review meeting with Richard (online)
INVESTMENT
£2,999
Lucia Knight's paradigm and its impact on her business...
Lucia Knight
4 Videos
How does the
development process work?
development process work?
ONBOARDING
1
Quick check-in with Richard to give you access to your personalised dashboard and chat over the process. Arranging the workshop dates.
PREPARATORY WORK
2
You will create a document ahead of the first workshop, exploring your audience, knowledge, skills and experience.
3
Martyn does a quick review of your document ahead of the workshop.
HALF-DAY WORKSHOP
4
You will work through your preparatory document together with Martyn so that he can begin to mine your unique knowledge, skills and experience and the audience you serve.
THE DESIGN PROCESS
5
Martyn designs your unique intellectual property (presented in your Paradigm Document), together with a testing, case study and integration programme.
6
Martyn also creates a draft five-year product development plan—leveraging your paradigm as the engine for a powerful product business (from books, courses and workshops to training, franchising, licensing, etc.)
HALF-DAY WORKSHOP
7
Martyn introduces the paradigm and helps you explore it thoroughly. Shares the draft five-year plan and the testing process with you.
DASHBOARD
8
You can access the session recording, paradigm documentation, five-year plan document and paradigm testing resources.
CHECK-IN
9
Quick check-in with Richard to ensure progress and capture feedback.
TESTING PROCESS
10
You then integrate your paradigm into your daily work, testing it over the next few months, recording your thoughts, tracking case studies and noticing the improvements in your ability to create results with your clients and the improvement in your clients’ results.
CHECK-IN
11
Quick check-in with Richard to ensure progress and capture feedback. Explore next steps if needed.
BUILD YOUR BUSINESS
12
Start turning your product plan into products and let your paradigm do its work!