Be Passionate About Your Book—Don’t Just Write the Book You Feel You Should
Things to avoid when writing your business book—Part Seven
Many new authors, especially in the business arena, set out to write the book they feel they should be writing. They focus on what everybody else is doing, what others say is on trend and constantly ponder how they will be perceived by others.
As a business author, you want to share a powerful and transformative message with the world, to be authentic and to claim your space within an already overcrowded market. You want to make a difference, to be successful and to catapult your business to new levels of achievement.
You have a burning desire within… a unique and extraordinary perspective. This is your truth, your life-experience, your distinct message to the world. Chances are, however, the book you want to write—the book about this very personal passion is not the book you will actually start to write.
You so want to reveal your mastery—to become a leader—yet the prospect of doing that, goes against the norm. It is different to what other authors and business people are doing.
On the one hand you have this extraordinarily different perspective and on the other you have the pressure to be accepted. The thought of what your existing clients would say, the negative reviews and the embarrassment of being all on your own within your field, all push you away from your core message.
The heart says, write that book on Accountancy for Cat Lovers…
Talking Crystals and How to Market Them…
…Interpretive Dance on Your iMac,
The head says, write a book on accounting, marketing and using an iMac. And so on.
Every profession is so jam-packed with experts, preaching their expertise and trying to outdo each other, it is just boring to audiences. We now live in a world where just doing what everybody else is doing just gets you lost in a smog of content.
To achieve what you want to achieve, do not do the norm, do what you are passionate about. Take your special and unusual perspective and allow it to change you from yet another expert in the field, to the leader of the field.
The audience for the book you want to write is out there… if your current audience are advocates of your brand, they will also follow you. Those who do not like the finished book—even if they write a bad review to prove it—will only demonstrate their own lack of innovative thinking.
And as they get lost in the same smog of content that threatened to drag you down, you will be rewarded for being the pioneer; the one who journeyed where nobody had dared venture before.