Immersive Publishing

Turn your knowledge

into GOLD

Turn your knowledge into GOLD

Build a scalable, knowledge-based, product business

It is easy to fall into the romance

of creating a book or course.

It is easy to descend into a pit of time, money and overwhelm all whilst trying to manage your everyday business whilst creating a book or course.

Gambling your business on financial returns that may never materialise.

So, many people just rush their book or course out with minimal time, money and effort*.

*How to create a terrible product 101

The Standard Way

The Gold Standard

Tap the graph for more detail

Build your course, your book, your business with a robust strategy.

Share your value and be rewarded for it throughout the build and beyond.

Your Intellectual Property asset (Paradigm) becomes the beating heart of your business.

Over the next five-years transform the value of every element of your business, through investment, residual revenue and exit strategy*.

*if desired.

Schedule your Zoom*

*free ice cream (virtual)

Enough of being stuck…
…in the low-value, generic position
of a coach, consultant, speaker on [insert clichéd topic here]…
Shift your positioning with Unique IP
and Storyselling branding

Elevate the value you offer
Enough of chasing new clients…
…with hard to get one-off purchases
(and nothing else valuable to offer them)
Increase client LifeTime Value (LTV)
—deliver stronger results—
create multiple product routes
powered by Paradigm (your unique IP).
Enough of time-swapping…
When all you can do is swap time for money you have to constantly keep doing stuff....
Your Paradigm, products and licensing
creates valuable assets:
Make your business:
Scalable...
Investable…
Sellable…
Exit-able.
Enough of financial and time pressures…
A panic mentality means product development is hurried,
given little attention or cobbled together:
a low-quality, quick fix....

The hope is that the next tactic
(book, ebook, course, TedX talk, etc.)
will magically do what everything else hasn't...
Together, we design your strategy
built on your Paradigm.
We turn your unique knowledge, skills and experience
into a framework (Paradigm) that transforms your results
through brilliant courses and books,
that connects and delivers more powerfully!
Enough of the hamster wheel…
Your survival, income, profit (if any)
is an exhausting, constant chasing of your own tail.
What happened to the freedom you wanted?
Your Paradigm,
becomes your business growth machine,
creating a product ecosystem multiplying profit
while creating flexibility for you and your business.
Previous slide
Next slide
Enough of being stuck…
…in the low-value, generic position
of a coach, consultant, speaker on [insert clichéd topic here]…
Shift your positioning with Unique IP
and Storyselling branding

Elevate the value you offer
Enough of chasing new clients…
…with hard to get one-off purchases
(and nothing else valuable to offer them)
Increase client LifeTime Value (LTV)
—deliver stronger results—
create multiple product routes
powered by Paradigm (your unique IP).
Enough of time-swapping…
When all you can do is swap time for money you have to constantly keep doing stuff....
Your Paradigm, products and licensing
creates valuable assets:
Make your business:
Scalable...
Investable…
Sellable…
Exit-able.
Enough of financial and time pressures…
A panic mentality means product development is hurried,
given little attention or cobbled together:
a low-quality, quick fix....

The hope is that the next tactic
(book, ebook, course, TedX talk, etc.)
will magically do what everything else hasn't...
Together, we design your strategy
built on your Paradigm.
We turn your unique knowledge, skills and experience
into a framework (Paradigm) that transforms your results
through brilliant courses and books,
that connects and delivers more powerfully!
Enough of the hamster wheel…
Your survival, income, profit (if any)
is an exhausting, constant chasing of your own tail.
What happened to the freedom you wanted?
Your Paradigm,
becomes your business growth machine,
creating a product ecosystem multiplying profit
while creating flexibility for you and your business.
Previous slide
Next slide

Too many experts find themselves
stressed and swamped
in a high-intensity, low-value,
time-swapping business.

You love what you do but...

…are trapped running the business while also delivering every service.

Shifting to a scalable, highly profitable, product business changes everything. Especially when driven by unique intellectual property and a robust long-term strategy.

LEAD to GOLD, is a fully-funded journey launching your online course and writing your first book— first steps in your scalable product ecosystem.

You’ll create, test and build in-depth case studies which prove the value of your original intellectual property (Paradigm). You’ll also design and begin your 5-year strategy: shifting your business all the way from first product to licensing or franchising.

This approach funds itself
(or is even profitable!)
while working with your favourite clients.

We work with you to design and run a fantastic mastery programme with your top clients. These core clients have access to your premium knowledge, skills and experience as they help you create case studies,  testimonials and marketing material to help design and launch your online course and market your ongoing business—and they pay you for the privilege!

In just 40 hours...

… of your time each month we will work with you to plan and deliver an extraordinary, high-ticket mastery programme (120 hours of value to your core clients). Develop your first online course (up to 60-hours of student value) and complete the manuscript for a book rooted in real-world results.

Begin your journey from expert to leader.

With your Paradigm (unique IP), powerful new tools, your Storyselling branding and new products you escape the bland zone. Leave the generic experts behind as you become THE originator—the leader in your own field.

Break the hamster wheel!

Shatter the hamster wheel of ‘content’ creation for marketing, social media, etc. Your Paradigm and mastery programme generate an inexhaustible library of insight, stories and case studies that speak directly to your audience. Build an 18-month marketing strategy and implement it while being paid to do so…

You are not on your own!

You work with us, your publishing team, throughout the journey to design, create and deliver every element of the experience for your clients and your business.

You keep doing what you are brilliant at (getting results for your clients) and we look after everything else.

Avoid the dangerous safety of imposter syndrome...

With LEAD to GOLD, you avoid the sabotaging safety of imposter syndrome—you see different, feel different and act different as you authentically shift from expert to leader. And you are not on your own, we work together as a single creative and publishing team to evolve, build, publish and grow—we are in this together for the long term.

As you kick your business growth engine into turbo mode—your unique IP, your powerful Storyselling brand and a product strategy that delivers exceptional results— you transform how you do business, the value you offer and the results you achieve.

Your clients become even bigger advocates for you.

After getting fantastic results from your mastery programme
they will be even keener to encourage others
to work with you or buy your products.

With LEAD to GOLD, you avoid the sabotaging safety of imposter syndrome—you see different, feel different and act different as you authentically shift from expert to leader. And you are not on your own, we work together as a single creative and publishing team to evolve, build, publish and grow—we are in this together for the long term.

As you kick your business growth engine into turbo mode—your unique IP, your powerful Storyselling brand and a product strategy that delivers exceptional results— you transform how you do business, the value you offer and the results you achieve.

Your clients become even bigger advocates for you.

After getting fantastic results from your mastery programme
they will be even keener to encourage others
to work with you or buy your products.

Can’t persuade larger organisations to work with you? Is your website, branding or messaging shouting you are a small business desperately trying to look corporate?
Create a powerful Storyselling brand with messaging rooted in results and strong testimonials. Make it clear that, despite the size of your business, you bring unique value the generic, faceless companies simply can't.
Thinking about the right platform to use? The popular course platforms make their money by making it easy to create low-quality, low-engagement courses with a tiny sprinkling of branding. These platforms keep everyone generic and bland.
We work with you to apply rigorous training design principles to your Paradigm and course. Then we immerse, entertain, and engage your clients in deep, long-lasting learning, via a custom-built, visually stunning and media rich learning environment.
Be online, on the wall and in their hand!
Is MVP the way to go?
The MVP (Minimum Viable Product) approach works for a few sectors... BUT!
For knowledgeable and results-driven experts, MVP is a dangerous route to go down.
Would you go to a doctor who did as little as they could get away with?
Do NOT start by making your online course! Start by doing what it is you do best—creating change for your clients. All the while you are deliberately, strategically mining this to drive the design and build of your course, book and Intellectual Property.
Previous slide
Next slide
Enough of being stuck…
…in the low-value, generic position
of a coach, consultant, speaker on [insert clichéd topic here]…
Shift your positioning with Unique IP
and Storyselling branding

Elevate the value you offer
Enough of chasing new clients…
…with hard to get one-off purchases
(and nothing else valuable to offer them)
Increase client LifeTime Value (LTV)
—deliver stronger results—
create multiple product routes
powered by Paradigm (your unique IP).
Enough of time-swapping…
When all you can do is swap time for money you have to constantly keep doing stuff....
Your Paradigm, products and licensing
creates valuable assets:
Make your business:
Scalable...
Investable…
Sellable…
Exit-able.
Enough of financial and time pressures…
A panic mentality means product development is hurried,
given little attention or cobbled together:
a low-quality, quick fix....

The hope is that the next tactic
(book, ebook, course, TedX talk, etc.)
will magically do what everything else hasn't...
Together, we design your strategy
built on your Paradigm.
We turn your unique knowledge, skills and experience
into a framework (Paradigm) that transforms your results
through brilliant courses and books,
that connects and delivers more powerfully!
Enough of the hamster wheel…
Your survival, income, profit (if any)
is an exhausting, constant chasing of your own tail.
What happened to the freedom you wanted?
Your Paradigm,
becomes your business growth machine,
creating a product ecosystem multiplying profit
while creating flexibility for you and your business.
Previous slide
Next slide

Can’t persuade larger organisations
to work with you?

Is your website, branding or messaging shouting you are a small business desperately trying to look corporate?

Create a powerful Storyselling brand with messaging rooted in results and strong testimonials.

Make it clear that, despite the size of your business, you bring unique value the generic, faceless companies simply can't.

Thinking about the right platform to use?

The popular course platforms make their money by making it easy to create low-quality, low-engagement courses with a tiny sprinkling of branding.

These platforms keep everyone generic and bland...

We work with you to apply rigorous training design principles to your Paradigm and course.

Then we immerse, entertain, and engage your clients in deep, long-lasting learning, via a custom-built, visually stunning and media rich learning environment.

Be online, on the wall and in their hand!

Is MVP the way to go?

The MVP (minimum viable product) approach works for a few sectors... BUT!

For knowledgeable and results-driven experts, MVP is a dangerous route to go down.

Would you go to a doctor who did as little as they could get away with?

Do NOT start by making your online course!

Start by doing what it is you do best—creating change for your clients.

All the while you are deliberately, strategically mining this to drive the design and build of your course, book and Intellectual Property.

Avoid overwhelm and the low-quality, quick-fix pitfalls...

Our approach...

Our approach means that when working with your favourite clients the entire development project costs you nothing! Indeed, you could be profitable from month one!

In collaboration with us, you will design and develop your Paradigm (unique intellectual property) with expert guidance allowing you to create something that towers above the superficial acronyms and forgettable 5-step formulas so common in the market.

You become an originator, an author in your field, no longer a follower.

Your Paradigm...

Your new Paradigm and products create a valuable asset: a sellable, investable or exit-able business. As part of a five-year business growth plan, you will continue to build a product ecosystem, potentially all the way to licensing and certification.

In only one year you run an amazing mastery programme for your favourite clients, design, build and publish your first high-quality (up to 60-hour) online course and have completed the manuscript for your first book.

New skills...

Master new skills, new tools and transformative perspectives whilst always delivering from your zone of authority. This gives real-world value to your tribe, whilst ensuring you don’t get bogged down in technology, platforms or site mechanics that distract and waste your time and energy.

You plan, deliver and refine throughout the year, then you build your high value, high-quality online course confident in its power to deliver.

You do this in a structured, manageable way (40 hours per month) with business continuing as usual.

How can I stand out and charge more? When your prices and what you do are dictated by the standard expectations of the market, you are merely a commodity—never a leader or the go-to originator.
Your creation process builds powerful diagnostic tools, unique to you. These quickly reveal that you have deeper insight into your prospects' true needs and have a much more valuable solution for them. They need you or your product, nothing else will do...
What do you say when someone asks, "What do you do?"
Most experts drone on and on about their qualifications, their proces, their information, their blah, blah, blah...

And no one cares
We'll guide you through a process of defining your 3D Value,

This, together with Storyselling development, keeps your communication and work audience-result focused.
Are you gambling with your reputation?

Many experts risk their business by borrowing, stealing or plagiarising others' work.

A few prospects won't realise this, but the smart ones will. Stolen or regurgitated IP can destroy a brand and business quickly.

Your custom-designed Paradigm stems from your own personal experience, passion and wisdom, so is totally unique to you. It is you, in paradigmatic form.

You become the ONLY recognisable authority in your paradigm.

You are forever the Originator!

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Previous slide
Next slide
Enough of being stuck…
…in the low-value, generic position
of a coach, consultant, speaker on [insert clichéd topic here]…
Shift your positioning with Unique IP
and Storyselling branding

Elevate the value you offer
Enough of chasing new clients…
…with hard to get one-off purchases
(and nothing else valuable to offer them)
Increase client LifeTime Value (LTV)
—deliver stronger results—
create multiple product routes
powered by Paradigm (your unique IP).
Enough of time-swapping…
When all you can do is swap time for money you have to constantly keep doing stuff....
Your Paradigm, products and licensing
creates valuable assets:
Make your business:
Scalable...
Investable…
Sellable…
Exit-able.
Enough of financial and time pressures…
A panic mentality means product development is hurried,
given little attention or cobbled together:
a low-quality, quick fix....

The hope is that the next tactic
(book, ebook, course, TedX talk, etc.)
will magically do what everything else hasn't...
Together, we design your strategy
built on your Paradigm.
We turn your unique knowledge, skills and experience
into a framework (Paradigm) that transforms your results
through brilliant courses and books,
that connects and delivers more powerfully!
Enough of the hamster wheel…
Your survival, income, profit (if any)
is an exhausting, constant chasing of your own tail.
What happened to the freedom you wanted?
Your Paradigm,
becomes your business growth machine,
creating a product ecosystem multiplying profit
while creating flexibility for you and your business.
Previous slide
Next slide

How can I stand out and charge more?

When your prices and what you do are dictated by the standard expectations of the market, you are merely a commodity—never a leader or the go-to originator.

Your Paradigm creation process builds powerful diagnostic tools, unique to you.

These quickly reveal that you have deeper insight into your prospects' true needs and have a much more valuable solution for them.

They need you or your product, nothing else will do...

What do you say when someone asks, "What do you do?"

Most experts drone on and on about their qualifications, their process, their information, their blah, blah.

And no one cares...

We’ll guide you through a process of defining your 3D Value. This, together with Storyselling development keeps your communication and work audience-result focused.

Are you gambling with your reputation?

Many experts risk their business by borrowing-stealing or plagiarising the tools and techniques of leaders in the field.

A few clients won’t realise this, but many will. Knowing IP has been stolen or regurgitated can destroy a brand and business quickly.

Your custom-designed Paradigm stems from your own personal experience, passion, and wisdom, so is totally unique to you. It is you, in paradigmatic form.

You become the ONLY recognisable authority in your Paradigm .

You are forever the Originator!

Your Progress: Month by Month

Month 1

We develop your Paradigm and create the mastery programme curriculum—the foundations of our ongoing creative partnership are established.

Month 2-4

Your mastery program begins, together we test and refine the Paradigm, capture case studies, design your 5-year product plan

Month 5-8

Continue the mastery programme, design the online course curriculum, capture resources and case studies for first book, evolve your Storyselling brand

Month 8-10

Create the resources for the online course while continuing the mastery programme, start to sculpt the manuscript of your book

Month 11-12

We put the online course together, mastery group, and other paying students test the course—you write the first draft of your manuscript

Month 13

Your online course launches, you refine your manuscript which then goes into the Publisher Review process

Month 1

We develop your Paradigm and create the mastery programme curriculum—the foundations of our ongoing creative partnership are established.

Month 2-4

Your mastery program begins, together we test and refine the Paradigm, capture case studies, design your 5-year product plan

Month 5-8

Continue the mastery programme, design the online course curriculum, capture resources and case studies for first book, evolve your Storyselling brand

Month 8-10

Create the resources for the online course while continuing the mastery programme, start to sculpt the manuscript of your book

Month 11-12

We put the online course together, mastery group, and other paying students test the course—you write the first draft of your manuscript

Month 13

Your online course launches, you refine your manuscript which then goes into the Publisher Review process

Month 13+

Ongoing creative and publishing partnership

Business Progress: Month by Month

Month 1

Core IP created (the foundation asset of the business)

Month 2-4

Research, case studies, training design.

Product strategy and marketing strategy designed (storyselling brand), based on Paradigm and mastery programme experience

Month 5-8

Start implementing the long-term marketing strategy

Month 8-10

Creation of product website, turning the Paradigm into valuable media assets for the course (adaptable for other situations also)

Month 11-12

Piloting the online course (onboard new paying cohort for additional case study/testimonials…)

Month 13

Beginning of ongoing product sales and development cycle

Month 1

Core IP created (the foundation asset of the business)

Month 2-4

Research, case studies, training design.

Product strategy and marketing strategy designed (storyselling brand), based on Paradigm and mastery programme experience

Month 5-8

Start implementing the long-term marketing strategy

Month 8-10

Creation of product website, turning the Paradigm into valuable media assets for the course (adaptable for other situations also)

Month 11-12

Piloting the online course (onboard new paying cohort for additional case study/testimonials…)

Month 13

Beginning of ongoing product sales and development cycle

Month 13+

Profitable partnership evolves

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