Should “Thought Leaders” Be Banned?

Have you bumped into the phrase thought leader recently? In the last few years this phrase, initially used to describe someone who was a stand-out authority and in-demand leader in a field, has appeared throughout entrepreneurial events and material. As often happens this has become vastly overused and its meaning diluted. To the point where […]

Different kinds of books – different results for your business

If you settled down to read The Lord of the Rings hoping to find out about space flights to Mars and the colonisation of distant planets you would be very disappointed. Likewise, if you cuddled up with Steven Covey’s The Seven Habits of Highly Effective People looking for a series of quick-win, instant-fix tools you […]

You Know You Want To…

…but can’t find the time, money or energy to Write Your Book! Authority publishing is an essential aspect of any modern SME business. Every serious, savvy and trustworthy business needs to get its message out in the most powerful way possible. Amongst the marketing mix there is a way of demonstrating your authority that is […]