The Kara Sutra #7—Satisfy Your Desire
Be Passionate About Your Book—Don’t Just Write the Book You Feel You Should Things to avoid when writing your business book—Part Seven Many new authors, especially in the business arena, set out to write the book they feel they should be writing. They focus on what everybody else is doing, what others say is […]
The Kara Sutra #6—Keep ‘Em Wanting More!
It is vital you play hard to get when writing your book… Things to avoid when writing your business book—Part Six Behind the scenes of most businesses, there is no time or patience for stories. Most people want you to get to the point and to do it yesterday! So, we find ourselves constantly […]
The Kara Sutra #5—Fluid Desire
Keep the adventure in this moment… Things to avoid when writing your business book—Part Five When you write your book, you are doing so in the moment. In this moment right now. Regardless of how long it actually takes you to complete your book, you will always write in the moment and within the context […]
The Kara Sutra #4—The Narrative Position
Invite your reader in by opening the door, rather than demanding they enter! Things to avoid when writing your business book—Part Four The narrative position is such a simple factor in your authoring, yet so many new and self-published authors fail to realise how important it is. The position involves that of the reader and […]
The Kara Sutra #3—The Textuality Paradox
Beware of paradoxical contentment! Things to avoid when writing your business book—Part Three One of the more subtle, yet most commonplace of rookie author errors is the creation of internal paradoxes within a narrative. This is not necessarily the story-based paradox that is frequently involved in time-travel fiction, but a paradox of logic. For instance, […]
The Kara Sutra #2—Aural Pleasure
You are having a conversation, but not THAT sort of conversation… Things to avoid when writing your business book—Part Two A mistake so many new authors make is writing as they speak. The written word comes from a different part of you to the spoken word. This is true even for those authors who dictate […]
The Kara Sutra #1—The Ego Trap
It is all about you, but it is not about you… Things to avoid when writing your business book—Part One You want your readers to view you as arrogant; a self-centred, smug egotist! You cannot wait to bore people to tears with your book—to make it difficult for them to get through the first page! […]
Your Book: Bland and Generic or Distinctive and Powerful
The ninth (bonus!) secret the gurus don’t tell you when you’re writing your book. Of business cards and books… If you’ve ever been to a business networking event there’s often a curious dance that takes place around business cards… Despite modern tech and apps the simplest way to share our contact information is still via […]
Is it ever better not to work with a book writing coach?
The eighth secret the gurus don’t tell you when you’re writing your book… Have you ever been at a business or networking event and found it tricky to make small talk? Imagine my delight when I met a young marketer at a networking event who mentioned he was in the midst of writing a […]
How to Get Your Book Out—From Obscurity to Smash Hit
The seventh secret the gurus don’t tell you when you’re writing your book. Deadpool. Deadpool—the R-Rated superhero movie that smashed the box-office records… How did this obscure, minor hero with a potty mouth and repulsive face get cinemagoers flocking to see him? And what does this have to do with your book? When you’re planning […]