The Kara Sutra #2—Aural Pleasure
You are having a conversation, but not THAT sort of conversation… Things to avoid when writing your business book—Part Two A mistake so many new authors make is writing as they speak. The written word comes from a different part of you to the spoken word. This is true even for those authors who dictate […]
Breaking the rules of publishing
“You can’t sell a paperback book for £50!” Our business has broken the rules of traditional publishing since we started back in 2009. The pre-internet model relied on tying up your capital in pallets of books sitting in warehouses. The pre-internet model priced paperback books low and created hardbacks at a premium, with the hardbacks […]
The Kara Sutra #1—The Ego Trap
It is all about you, but it is not about you… Things to avoid when writing your business book—Part One You want your readers to view you as arrogant; a self-centred, smug egotist! You cannot wait to bore people to tears with your book—to make it difficult for them to get through the first page! […]
Different kinds of books – different results for your business
If you settled down to read The Lord of the Rings hoping to find out about space flights to Mars and the colonisation of distant planets you would be very disappointed. Likewise, if you cuddled up with Steven Covey’s The Seven Habits of Highly Effective People looking for a series of quick-win, instant-fix tools you […]
Video: Stop delivering information and deliver ???
If you wonder how to create content that stands out and engages your audience rather than overwhelms them take a look at this brief talk—delivered to business leaders in London earlier this year.
You Know You Want To…
…but can’t find the time, money or energy to Write Your Book! Authority publishing is an essential aspect of any modern SME business. Every serious, savvy and trustworthy business needs to get its message out in the most powerful way possible. Amongst the marketing mix there is a way of demonstrating your authority that is […]
VIDEO: If beginners and amateurs deliver information… what do experts deliver?
What do you think experts deliver that beginners and amateurs don’t? Find out in this five-minute presentation to business owners and leaders in London.
Your Book: Bland and Generic or Distinctive and Powerful
The ninth (bonus!) secret the gurus don’t tell you when you’re writing your book. Of business cards and books… If you’ve ever been to a business networking event there’s often a curious dance that takes place around business cards… Despite modern tech and apps the simplest way to share our contact information is still via […]
Is it ever better not to work with a book writing coach?
The eighth secret the gurus don’t tell you when you’re writing your book… Have you ever been at a business or networking event and found it tricky to make small talk? Imagine my delight when I met a young marketer at a networking event who mentioned he was in the midst of writing a […]
How to Get Your Book Out—From Obscurity to Smash Hit
The seventh secret the gurus don’t tell you when you’re writing your book. Deadpool. Deadpool—the R-Rated superhero movie that smashed the box-office records… How did this obscure, minor hero with a potty mouth and repulsive face get cinemagoers flocking to see him? And what does this have to do with your book? When you’re planning […]