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Category: Quality

Should “Thought Leaders” Be Banned?
03 Mar
Richard Posted in Quality No comments

Should “Thought Leaders” Be Banned?

Have you bumped into the phrase thought leader recently? In the last few years this phrase, initially used to describe […]

The Kara Sutra #4—The Narrative Position
24 Feb
Martyn Pentecost Posted in Audience No comments

The Kara Sutra #4—The Narrative Position

Invite your reader in by opening the door, rather than demanding they enter! Things to avoid when writing your business […]

A portfolio of businesses or a portfolio business?
17 Feb
Richard Posted in Audience No comments

A portfolio of businesses or a portfolio business?

There is enormous upheaval ahead. All of us are at risk. There are also exciting possibilities for those who can […]

The Kara Sutra #3—The Textuality Paradox
10 Feb
Martyn Pentecost Posted in Author Voice No comments

The Kara Sutra #3—The Textuality Paradox

Beware of paradoxical contentment! Things to avoid when writing your business book—Part Three One of the more subtle, yet most […]

The Kara Sutra #2—Aural Pleasure
27 Jan
Martyn Pentecost Posted in Audience No comments

The Kara Sutra #2—Aural Pleasure

You are having a conversation, but not THAT sort of conversation… Things to avoid when writing your business book—Part Two […]

Different kinds of books – different results for your business
07 Jan
Richard Posted in Marketing No comments

Different kinds of books – different results for your business

If you settled down to read The Lord of the Rings hoping to find out about space flights to Mars […]

VIDEO: If beginners and amateurs deliver information… what do experts deliver?
08 Aug
Richard Posted in Audience No comments

VIDEO: If beginners and amateurs deliver information… what do experts deliver?

What do you think experts deliver that beginners and amateurs don’t? Find out in this five-minute presentation to business owners and […]

DIY Publishing—Is it the Route to Success or Disaster?
19 Feb
Richard Posted in 8 Secrets No comments

DIY Publishing—Is it the Route to Success or Disaster?

Would you rewire your house?  How about replacing an archaic sewage system? Should you? And what does that all have […]

Recent Posts

  • Publishing and Writing – basics business experts need to know (from The Media Coach podcast with Alan Stevens)
  • The Kara Sutra #7—Satisfy Your Desire
  • The Kara Sutra #6—Keep ‘Em Wanting More!
  • The Kara Sutra #5—Fluid Desire
  • Should “Thought Leaders” Be Banned?

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